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Full-Text Articles in Business
Strategic Audit Of Adidas, Mason Wright
Strategic Audit Of Adidas, Mason Wright
Honors Theses
Adidas is a well-established brand in the world of sportswear and lifestyle clothing. In recent years, the company has been regaining success after a period of stagnation. Spurring this success is the renewed popularity of old classic shoe models and a surge in the lifestyle clothing trend. While adidas is doing well, it is not the top sportswear company in the world and is far behind in North America. In an attempt to boost the recent success even further, this thesis analyzes the current situation that adidas faces including its strengths, weaknesses, opportunities, and threats. With this information as a …
The New Meaning Of Marketing: How Branding Changed The Fashion Industry, Leah Shesky
The New Meaning Of Marketing: How Branding Changed The Fashion Industry, Leah Shesky
Honors Theses
PowerPoint presentation discussing the changes to the fashion industry and the move towards branding and marketing.