Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 5 of 5

Full-Text Articles in Business

Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg Dec 2019

Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg

Honors Theses

Academic and professional research has proven that strategic planning and management frameworks have tremendous impact on an organization’s success. However, these studies do not opine on the usability and fit of strategic frameworks within an organization. This paper examines the composition of two popular frameworks, the Ansoff matrix and the balanced scorecard, and illustrates the various ways that these frameworks have found success in the corporate world. It also compares and contrasts the frameworks’ differing structures and offers recommendations for how these frameworks may be applied to companies with diverse goals and missions.


The Tenure Process: A Qualitative Content Analysis Of Tenure Standards And Application Processes At The Eight State Funded Universities In Mississippi, Claudia Parker May 2019

The Tenure Process: A Qualitative Content Analysis Of Tenure Standards And Application Processes At The Eight State Funded Universities In Mississippi, Claudia Parker

Honors Theses

The tenure application process is a very important period in any university faculty’s professional career and can be a very stressful event. The results of a faculty’s tenure application will determine whether they will have continued employment at their current university, if they will be required to take another probationary year, or if they will need to seek employment elsewhere. Due to how important this process is, any information associated with this process and the required documentation must be properly managed, easily accessible, and easy to understand. This qualitative analysis develops a list of best practices through a review of …


A Strategic Audit Of Tesla, Inc., Cody Mccain Apr 2019

A Strategic Audit Of Tesla, Inc., Cody Mccain

Honors Theses

After Tesla completed its first every back to back profitable quarters at the end of 2018, sales started to decline in the first quarter of 2019 and many question if the company would every be profitable. Through a strategic audit of Tesla and the electric vehicle industry several key factors have been identified to help improve Tesla’s profitability. Analysis tools used to analyze the company and the industry include Porter’s Five Forces, SWOT Analysis, and PEST Analysis. At the conclusion of the audit there are three recommendations given to help improve Tesla’s strategy. First it is recommended that Tesla focuses …


A Strategic Audit Of Runza Restaurants, Chase Caverzagie Apr 2019

A Strategic Audit Of Runza Restaurants, Chase Caverzagie

Honors Theses

Runza is a well-known, Nebraskan restaurant. As Runza begins to expand, and a new generation of buyers approaches, it is important for Runza to examine the horizon and think critically about their future strategy. Runza will need to decide what their next steps will be to maintain a competitive advantage, and be successful for many more years to come. This strategic audit will look at the company’s background, business model, the internal and external environment, and company strengths and weaknesses. Then, several strategy alternatives are proposed, with the selection and implementation plan of the best strategic alternative.


Strategic Audit: Starbucks, Madison Clements Apr 2019

Strategic Audit: Starbucks, Madison Clements

Honors Theses

Starbucks Corporation is an international coffee brand that is expanding operations. There are many obstacles to this level of growth, and the company needs to take great care in the differentiating the way stores are built in the United States and internationally. In order to establish brand longevity, the company should examine several strategic options. A final strategy can be chosen based on the results of a situational analysis, financial analysis, and company goals. After a final strategic recommendation has been made, a contingency plan will be created to ensure long-term success.