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Full-Text Articles in Business
Can A Personal Passion For The Environment Create A Shift In The Event Industry?, Emily Latshaw
Can A Personal Passion For The Environment Create A Shift In The Event Industry?, Emily Latshaw
Honors College Theses
Global warming and its detrimental effects are evident in all aspects of life. Event companies, a serious offender in this, have begun implementing sustainable practices into their events. Previous literature has extensively studied the effects of events on the environment, as well as potential mitigations and ways to lessen said effects. While past scholarship focused on the events, there has been minimal research done on the event managers. There is reason to believe that some event planners, who have an innate desire to be sustainable, can help the event industry become more environmentally-focused. The purpose of this study is to …
An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner
An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner
Honors College Theses
This research focuses on generational differences in preferences towards coffee-style beverages. The aim of this research is to provide recommendations to marketers within the saturated coffee industry. An online exploratory study was conducted with two-hundred and fifty-two participants from Amazon Mechanical Turk. The results show that differences exist between the coffee preferences across all generations, especially when it comes to the current trends (e.g., premiumization, convenience, and sustainability). Further, the results reveal several factors that may cause these generational differences. Finally, the study explored several ways that marketers in the coffee industry can appeal to different generations’ preferences, especially utilizing …