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Full-Text Articles in Business
Optimal Service Design: Integrating Marketing And Operations Elements For Capacity Decisions, Madeleine E. Pullman, William Moore
Optimal Service Design: Integrating Marketing And Operations Elements For Capacity Decisions, Madeleine E. Pullman, William Moore
Historical Working Papers
A model is presented for optimizing a service industry both with respect to customer service and profitability in order to choose the optimal product service attributes.
Slop: A Strategic Multiple Store Location Model For A Dynamic Environment, Dale D. Achabal, Vijay Mahajan, David A. Schilling
Slop: A Strategic Multiple Store Location Model For A Dynamic Environment, Dale D. Achabal, Vijay Mahajan, David A. Schilling
Historical Working Papers
A model is provided that allows optimum choice of store location in the present and in the future. Choice of location is based on optimum location that will work with the best present scenario and the best future scenario. Basis for the model is market demand data from consumer surveys and sales performance data.
Assessing The Impact Of Market Interventions On Firm's Performance, Richard A. Bettis, Andrew Chen, Vijay Mahajan
Assessing The Impact Of Market Interventions On Firm's Performance, Richard A. Bettis, Andrew Chen, Vijay Mahajan
Historical Working Papers
Using the measureable impact of the American Dental Association endoresement of Crest, the impact on security prices of Procter and Gamble is assessed. Results indicate that the market intervention has impact both on market share and security prices.
Reaching The Changing Woman Consumer: An Experiment In Advertising, Thomas E. Barry, Mary C. Gilly, Lindley E. Doran
Reaching The Changing Woman Consumer: An Experiment In Advertising, Thomas E. Barry, Mary C. Gilly, Lindley E. Doran
Historical Working Papers
Questioning whether women can be distinguished into different market segments based on their desire to work, the authors sample women who have different demographic characteristics. Results show that the desire to work sclae can effectively segment the market. Blurring between categories may be studied to further delineate factors that can contribute to segmentation.