Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Historical Working Papers

Series

2004

Articles 1 - 1 of 1

Full-Text Articles in Business

Positioning Store Brands Against National Brands: Get Close Or Keep A Distance?, Raj Sethuraman Jan 2004

Positioning Store Brands Against National Brands: Get Close Or Keep A Distance?, Raj Sethuraman

Historical Working Papers

No abstract provided.

Go to article