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Historical Working Papers

Series

1985

Eastman Kodak

Articles 1 - 1 of 1

Full-Text Articles in Business

Measuring The Financial Impact Of Strategic Interaction: The Case Of Instant Photography, Richard A. Bettis, David Weeks Jan 1985

Measuring The Financial Impact Of Strategic Interaction: The Case Of Instant Photography, Richard A. Bettis, David Weeks

Historical Working Papers

An analysis of market value as a tool for understanding the strategic value of firms. Profitability is discounted due to difficulties in obtaining sample size. The analysis hinges on finding abnormal returns that coincide with significant corporate events.