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Full-Text Articles in Business
Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason
Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason
Graphic Communication
The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.
This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty, and personal friends through e-mail …
Web Design Practices For Small Businesses, Kate Nickerson
Web Design Practices For Small Businesses, Kate Nickerson
Graphic Communication
The purpose of this study was to discover the most effective and successful strategies of web design and development for small businesses. A small business’ web site is an increasingly critical marketing tool that can even drive profits if used correctly. This study makes an example of a web site redesign for Linnaea’s Café, a coffee house, art gallery, and music venue in San Luis Obispo, California. The web site redesign was developed using a dynamic content management system to allow easy, frequent updates to the site by the café’s manager.
To determine what consumers want and expect to see …