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Full-Text Articles in Business
Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini
Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini
Graphic Communication
The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.
A Study On Rebranding Strategies, Megan Bryant
A Study On Rebranding Strategies, Megan Bryant
Graphic Communication
This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.
In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.
Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …