Business Commons^™

A Study On Rebranding Strategies, Megan Bryant

Graphic Communication

This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.

In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.

Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …

The Effectiveness Of Total Quality Management Principles In The Printing Industry, Paige Cornelison

Graphic Communication

The purpose of this study was to determine the history and implications of the term “Total Quality Management”, to define the core principles of the concept, and to test their prevalence and effectiveness within the printing industry.

The research consisted of an in-depth survey, which was distributed to employees of printing companies across the country. The survey aimed to collect data that was predominately qualitative in nature. It inquired upon the utilization of quality management systems within the participant’s companies, the core objectives and direct effects of these systems, as well as upon the knowledge and usage of Total Quality …

Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek

Graphic Communication

As technology continues to advance and improve, marketing trends are beginning to shift into the digital space. Addressing the generation gap within digital marketing, this paper reveals the latest digital strategies being utilized, while comparing results from marketers and the younger generation targets they are trying to hit. Both groups were asked a series of nine questions ranging from the following topics: basic demographics, difficulties faced in digital marketing, views of the industry as a whole, as well as opinions on the digital age gap. Data was collected separately and analyzed quantitatively to provide further insight. Solution paths and methods …

Music Industry Market Research - The Effect Of Cover Artwork On The Music Industry, Kendall Cook

Graphic Communication

The creation and use of the Internet has revolutionized the marketing and consumption of music in the late 20th and early 21st centuries. Past and current marketing tactics were researched to see why the music industry has declined in sales in recent years. Cover art has been apart of the traditional marketing of tangible goods such as vinyl records, CDs, cassettes, and other media. It grabs the attention of the consumer and is their first impression of the album. The Internet has utilized cover art, but not in the same manner. It exists but is not widespread. This theory to …