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Covid-19 And Tourism: Analyzing The Effects Of Covid-19 Statistics And Media Coverage On Attitudes Toward Tourism, Maksim Godovykh, Jorge Ridderstaat, Carissa Baker, Alan Fyall
Covid-19 And Tourism: Analyzing The Effects Of Covid-19 Statistics And Media Coverage On Attitudes Toward Tourism, Maksim Godovykh, Jorge Ridderstaat, Carissa Baker, Alan Fyall
Faculty Scholarship and Creative Works
COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism by analyzing time-series data on the number of COVID-19 positive cases, vaccinations, news sentiment, a total number of daily mentions of tourism, and the share of voice for positive and negative sentiment toward tourism. The applied data analysis techniques include descriptive analysis, visual representation of data, data decomposition into trend and cycle components, unit root tests, Granger …
An Empirical Modeling Of Transformation Process Through Trip Experiences, Asli D.A. Tasci, Maksim Godovykh
An Empirical Modeling Of Transformation Process Through Trip Experiences, Asli D.A. Tasci, Maksim Godovykh
Faculty Scholarship and Creative Works
Transformative experience has been the buzzword in recent years. Tourism and hospitality experiences in natural, historical, cultural, and authentic spaces are some of them. However, to this date, specific dimensions of transformation or its process have not been empirically identified. This study reviewed the literature on transformation, used open-ended questions to collect free-elicited responses on the meanings of transformation, collected expert opinion, and developed a 101-item scale reflecting different dimensions and the steps of the transformation process. The scale was validated with a sequential scale validation procedure; Principal Component Analysis (PCA) and Partial Least Squares-Structural Equation Modeling (PLS-SEM) were used …