Business Commons^™

U.S.-Based Fast-Food Restaurants: Factors Influencing The International Expansion Of Franchise Systems, Ilan Alon, Liqiang Ni

Faculty Publications

Studies of international franchising are scant, but increasing, and can be divided into two streams of research: those focusing on environmental predictors of internationalization and those focusing on strategic, firm-level characteristics. Examingin the latter category, this study empirically explores a set of firm-level attributes as predictors of decision-making on whether or not firms seek international expansion. using longitudinal data from Bond's Franchise Guide 2001-2000, we draw on a sample of U.S.-based fast-food franchise systems to test our hypotheses. Specifically, out database is comprised of 1,058 observations of 158 chains and we estimate a semi-parametric logistic modlel for international franchising. The …