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Firm Performance As A Function Of Entrepreneurial Orientation And Strategic Planning Practices, James W. Kroeger
Firm Performance As A Function Of Entrepreneurial Orientation And Strategic Planning Practices, James W. Kroeger
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New business creation is essential for our nation's economy and accounts for all net new job creation. However, 56 of small businesses fail within four years of startup. One way to address this issue is to employ an approach combining an entrepreneurial orientation (EO) with key strategic management planning practices for firms seeking to gain a competitive advantage and improve firm performance. Entrepreneurial orientation is the propensity of firms to be innovative, proactive, and be willing to take risks. This research project empirically investigated the relationship among a firm's scanning intensity, locus of planning, planning flexibility and entrepreneurial orientation and …