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Dr. Joanna Minkiewicz

Branding

Articles 1 - 4 of 4

Full-Text Articles in Business

The Role Of Brand Personality In The Arts: An Assessment Of Brand Personality Of The National Gallery Of Victoria, Jody Evans, Kerrie Bridson, Joanna Minkiewicz Aug 2013

The Role Of Brand Personality In The Arts: An Assessment Of Brand Personality Of The National Gallery Of Victoria, Jody Evans, Kerrie Bridson, Joanna Minkiewicz

Dr. Joanna Minkiewicz

No abstract provided.


Moving From Reverence To Relevance: An Exploration Of The Brand Image Of The Public Art Museum Sector, Jody Evans, Kerrie Bridson, Joanna Minkiewicz Aug 2013

Moving From Reverence To Relevance: An Exploration Of The Brand Image Of The Public Art Museum Sector, Jody Evans, Kerrie Bridson, Joanna Minkiewicz

Dr. Joanna Minkiewicz

No abstract provided.


An Investigation Of Corporate Image, Customer Satisfaction And Loyalty – More Than Just Monkey Business, Joanna Minkiewicz, Jody Evans, Kerrie Bridson, Felix Mavondo Dec 2007

An Investigation Of Corporate Image, Customer Satisfaction And Loyalty – More Than Just Monkey Business, Joanna Minkiewicz, Jody Evans, Kerrie Bridson, Felix Mavondo

Dr. Joanna Minkiewicz

No abstract provided.


Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo Dec 2006

Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo

Dr. Joanna Minkiewicz

No abstract provided.