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Preferences Of Filipino Consumers On Personal Hygiene Products: An Inside Look On Traditional And Sustainable Options, Daniella Louise S. Barbacena, Jose Gabriel T. Clutario, Lorenzo Miguel P. Gutierrez, Graciela Gabrielle A. Lasiste, Don King Razon
Preferences Of Filipino Consumers On Personal Hygiene Products: An Inside Look On Traditional And Sustainable Options, Daniella Louise S. Barbacena, Jose Gabriel T. Clutario, Lorenzo Miguel P. Gutierrez, Graciela Gabrielle A. Lasiste, Don King Razon
DLSU Senior High School Research Congress
The sustainability trend in the market requires businesses to change their usual models and mechanisms of producing goods to cater to consumer preferences. These preferences mainly revolve around the product's brand, price, and accessibility, impacting consumers' choices, priorities, and decisions (Gutierrez & Seva, 2016; Rappler, 2013; Longo et al., 2019). This study investigated more in-depth factors affecting an individual's purchase and non-purchase of sustainable personal hygiene products in the market: bamboo toothbrushes and shampoo bars. For the grounded theory inquiry, participants ages 16-20 from the National Capital Region of the Philippines were recruited. Semi-structured interviews were conducted asking about their …