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Full-Text Articles in Business
Corporate Citizenship: Panacea Or Problem?, Latha Poonamallee
Corporate Citizenship: Panacea Or Problem?, Latha Poonamallee
College of Business Publications
In this paper I examine the dilemma between being a market leader and a corporate citizen in the case of Hindustan Unilever Ltd. Grounded in secondary data collected from various published sources, I uncover the contradictions that underlie the positive picture of Hindustan Unilever's CSR activities. By drawing on corporate social responsibility and stakeholder theories, I highlight how difficult it is to categorise an organisation as solely positive or negative in its impact on its social and physical environment. I conclude by arguing that we need more sophisticated evaluative frameworks to understand and evaluate real-world initiatives in this area.
An Empirical Assessment Of Stimulus Presentation Mode Bias In Conjoint Analysis, Debi P. Mishra, Junhong Min, M. Deniz Dalman
An Empirical Assessment Of Stimulus Presentation Mode Bias In Conjoint Analysis, Debi P. Mishra, Junhong Min, M. Deniz Dalman
College of Business Publications
Conjoint analysis, which aims to uncover the optimal combination of attributes influencing customer choice, is widely used by marketers to predict the success of new product and service introductions. In recent years, researchers have incorporated considerable mathematical sophistication into conjoint models and extended its domain to diverse areas such as pricing, market share, profitability, product positioning, distribution channels, and advertising. Despite these advances, the predictive power of conjoint applications is often compromised by response biases and measurement errors. The purpose of this research is to isolate and investigate the impact of one such bias that arises from the manner in …