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Full-Text Articles in Business
Scholarly Pursuits: Marketing Case Workshop Celebrates 25 Years
Scholarly Pursuits: Marketing Case Workshop Celebrates 25 Years
Business Exchange
Business case studies bring contemporary business issues to life for students. DePaul's Jacobs & Clevenger Case Writers’ Workshop, has been helping to hone the skills of future marketing professionals for 25 years through a business conference, case-writing workshop, and publication of select cases. The exercise helps students connect theory to practice and provide a useful framework developing marketing strategies at work.
Student Internships Open Doors To Alumni Career Success
Student Internships Open Doors To Alumni Career Success
Business Exchange
An internship experience remains the most effective tool for career exploration, preparation and success. The ultimate goal: ensure students are equipped with the hands-on professional experiences they need to immediately contribute to and succeed in the workforce. This article explores the effectiveness of internship opportunities in positively affected career success in the hospital industry, accountancy, and marketing, as well as benefits to mentors.
College News
Business Exchange
Student-Alumni Communities Formed for Master of Science Programs; DePaul Expert Shares Housing Policy Ideas with New Chicago Mayor's Team; College Honors Faculty and Staff Retirees
Thought Leaders: Faculty Who Shape Business Theory And Practice Through Research
Thought Leaders: Faculty Who Shape Business Theory And Practice Through Research
Business Exchange
Profiles of seven DePaul professors and the research they are conducting in areas as diverse as work-life balance and investor behavior: James D. Shilling, Real Estate Studies; R. David McLean, Investment Management; Kelly Richmond Pope, Accountancy; Andrew Gallen, Marketing; Alyssa J. Westring, Management; William Sander, Economics; and Misty Johanson, Hospitality Leadership.
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Business Exchange
Lessons in Marketing from the "Obama Model"; Lack of Self-Awareness at Work Hurts Team Performance; Award-Winning Research Sheds Light on Shareholder Activism
Depaul's Centers And Institutes Connect Alumni To Industry Knowledge
Depaul's Centers And Institutes Connect Alumni To Industry Knowledge
Business Exchange
Summary of the business centers and institutes available to DePaul students, alumni, faculty and professionals. These include the Center for Strategy, Execution and Valuation, the Arditti Center for Risk Management, the Center for Financial Services, the Center for Creativity and Innovation, the Coleman Entrepreneurship Center, the Institute for Business and Professional Ethics, the Center for Sales Leadership, the Kellstadt Marketing Center, and the Real Estate Center.
Scholarly Pursuits: It Takes A Community To Raise A Brand
Scholarly Pursuits: It Takes A Community To Raise A Brand
Business Exchange
DePaul Marketing Professor Al Muniz's research on brand communities--people who, united by their loyalty to a particular brand, feel a responsibility to share brand narratives and offer support and solutions associated with the brand--has changed the marketing discipline. He is currently researching the LEGO brand community.
Faculty Focus: Marketing Professor Prepares Students To Embrace Big Data
Faculty Focus: Marketing Professor Prepares Students To Embrace Big Data
Business Exchange
Assistant Professor of Marketing Marina Girju is preparing students to find new and better ways to analyze and predict consumer behavior using big data.
Marketing Professor Builds Real-World Connections For Students And Alumni
Marketing Professor Builds Real-World Connections For Students And Alumni
Business Exchange
Associate Professor of Marketing Zafar Iqbal discusses his personal journey from his home in Pune, India to life as a DePaul professor in Chicago and his work spearheading educational exchange initiatives with Symbiosis International University in Pune. He is working on a large-scale research project to identify and categorize different types of marketing careers.