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Full-Text Articles in Business
Central Bank Public Communication Campaign And Monetary Policy, Williams D. Kareem
Central Bank Public Communication Campaign And Monetary Policy, Williams D. Kareem
Bullion
This paper examines the relevance of public communication campaign in a central bank's quest to adequately convey monetary policy decisions to its stakeholders. The meaning, design and evaluation of public communication campaign are discussed to highlight campaign usefulness in monetary policy communication. Its limitations are also noted with regards to the discussion of technical or complex issues in monetary policy.
Issues In Corporate Communication And Measurement., Williams D. Kareem
Issues In Corporate Communication And Measurement., Williams D. Kareem
Bullion
This paper examines the concept corporate communications and measurement. After a definition of the concept and a brief review of related literature the paper identified three categories of communication namely management communication, organisational communication and marketing communication. This is followed by a literature review of corporate communication concepts which in also consists of 3 important elements: management instruments or tools; internal and external communication; and Stakeholders or audiences. The paper further examines implications of corporate of corporate communication; corporate communication process; and why measure corporate communications under which measurement and evaluation components and commons measure processes and the likely metrics …