Business Commons^™

At The Intersection Of Politics & Consumption: A Review Of Ethical Shopping In America, Julie M. Pharr

Association of Marketing Theory and Practice Proceedings 2010

This paper condenses the existing literature on ethical shopping in the United States with the goal of providing an up-to-date review of the topic. It profiles the ethical shopper and distinguishes the various institutions and instruments of political consumerism evident in the Fair Trade movement. It also provides recommendations for more rigorous study of moral consumer behavior and implications for implementing fair trade marketing strategies.

Prisoner Recidivism: A Question For Social Marketing, Joseph R. Stasio Jr.

Association of Marketing Theory and Practice Proceedings 2010

Our society is today grappling with a myriad of social, political and economic problems in a time of greatly reduced and very costly resources. All of these problems are connected, in some way, with each other. It is the very nature of societies and this interconnectedness must be understood and appreciated, because, if left unheeded, the consequences can be quite dramatic.

With the advent of social marketing, society now has proven methods of effectively attacking these problems to create many types of desired social changes. Prisoner recidivism is just such a problem. It has intense social, political and economic ties …