Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Business
The Effect Of Regulatory Focus On The Link Between Purchase Behavior And Redemption Behavior, Ji Yoon Kim
The Effect Of Regulatory Focus On The Link Between Purchase Behavior And Redemption Behavior, Ji Yoon Kim
Asia Marketing Journal
Previous research on loyalty program has verified the factors that influence redemption behavior and the understanding of the mechanism of redemption behavior with academic and practical implications. However, these research has not proven boundary conditions in which the phenomena can be strengthened or weakened? that is, the moderating effect remains unclear. The inclusion of moderating variables can provide a more extensive understanding of the mechanism of this behavior from academic and managerial perspectives alike. Therefore, this current research proposes regulatory focus as a moderating variable, which has received scarce attention in the study of loyalty program behavior, especially individual characteristic …
What Makes Consumers To Prolong Their Consumption On Perishable Food Beyond Its Expiration Date?, Hyun Suk Suh, Hyoung Jun Ju
What Makes Consumers To Prolong Their Consumption On Perishable Food Beyond Its Expiration Date?, Hyun Suk Suh, Hyoung Jun Ju
Asia Marketing Journal
Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced “best before” date in domestic market place to reduce …
온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한 실증연구, Chang Jo Yoo, Kwang Ho Ahn, Sung Whi Park
온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한 실증연구, Chang Jo Yoo, Kwang Ho Ahn, Sung Whi Park
Asia Marketing Journal
Internet is having strong impact on the consumer`s decision making process. Information search has been done actively through internet today. The online reviews can be crucial information cue to evaluate the alternarive products. The online WOM(Word-Of-Mouth) effect depends on the characteristics of information sender, receiver, and WOM. This study is to examine the influence of the online word of mouth on the consumer purchase intention and the moderating role of product involvement, consumer regulatory focus and self-efficacy. Positive customer reviews on the products influence the purchase intention positively and negative customer reviews influence it negatively. Moderating role of involvement in …
명품브랜드-자아 동일시가 브랜드 애착과 브랜드 몰입에 미치는 영향, Kwang Ho Ahn, Ji Eun Lee, Joo Eon Jeon
명품브랜드-자아 동일시가 브랜드 애착과 브랜드 몰입에 미치는 영향, Kwang Ho Ahn, Ji Eun Lee, Joo Eon Jeon
Asia Marketing Journal
No abstract provided.