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Full-Text Articles in Business
You Want More When You Have Something In Your Hand, Hakkyun Kim, Youngjee Han, Eunmi Jeon
You Want More When You Have Something In Your Hand, Hakkyun Kim, Youngjee Han, Eunmi Jeon
Asia Marketing Journal
In this research, two studies show that the bodily experience of holding objects in the hand is tied to the mental concept of acquiring material wealth. Holding objects in the hand (a) increased people’s desires for possessing fairly luxurious goods (Study 1) and (b) made people judge a controversial issue (e.g., “sweatshops” run by global companies) more favorably based on wanting to generate more wealth for individuals and society rather than on humanitarian concerns (Study 2). These results provide evidence that the bodily experience not only helps to represent an abstract concept but also can shape attitude and judgment congruent …
Counting Up While Doing Tasks Makes You Feel More Difficult Than Counting Down, Hee-Kyung Ahn
Counting Up While Doing Tasks Makes You Feel More Difficult Than Counting Down, Hee-Kyung Ahn
Asia Marketing Journal
In this research, we explore whether mere exposure to external cues with vertical progress (e.g., moving upward or moving downward) can influence individuals’ persistence to complete focal tasks. Drawing on the theory of embodied cognition, we propose that, a moving-upward (vs. downward) cue activates the abstract concept of difficulty, which is associated with the physical experience of climbing uphill (vs. downhill). Due to this association between moving uphill and difficulty, merely exposing individuals to the moving-upward cue can induce greater feeling of difficulty and this greater difficulty, in turn, reduce individuals’ persistence, compared to exposing individuals to the moving-downward cue. …
From Thinking To Action, Dong Won Min, Hyun Mo Kang
From Thinking To Action, Dong Won Min, Hyun Mo Kang
Asia Marketing Journal
Recent developments in embodied cognition suggest that people process environmental information by using their bodily state and mental simulation. The focus of embodiment theory is that cognitive processing is based on the interaction among the body, the mind, and the world. Based on embodied theories of cognition, the authors predict that when the representation of marathon running is activated, bodily feedback such as tiredness and thirst will occur because mental simulation of marathon running contains sensorimotor representation of marathon running. As a result, it is predicted that participants primed with marathon runner will have more desire to have products that …
The Effects Of Hot Temperature On Impulsive Behaviors, Hee Kyung Ahn
The Effects Of Hot Temperature On Impulsive Behaviors, Hee Kyung Ahn
Asia Marketing Journal
Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be “hot” or “cold.” Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as “hot” and “cold” are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making …