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Arts Administration Master's Reports

2014

Public Relations, Brand Strategy, Social Media, Digital Strategy, Online Marketing, Best Practices, Bond Public Relations and Brand Strategy, Deveney Communication, Peter Mayer Advertising, FSC Interactive

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Full-Text Articles in Business

A Consultant’S Analysis Of Bond Public Relations And Brand Strategy, Suzette Lake May 2014

A Consultant’S Analysis Of Bond Public Relations And Brand Strategy, Suzette Lake

Arts Administration Master's Reports

In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths, weaknesses, opportunities, and threats – both internal and external; and the consultant’s …