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Full-Text Articles in Business
How Has Entrepreneurship Opportunity Formation Amongst Immigrants Been Influenced By The Covid-19 Pandemic?, Osa-Godwin Osaghae, Thomas M. Cooney
How Has Entrepreneurship Opportunity Formation Amongst Immigrants Been Influenced By The Covid-19 Pandemic?, Osa-Godwin Osaghae, Thomas M. Cooney
Articles
The purpose of this paper is to investigate how entrepreneurship opportunity formation amongst immigrants has been influenced by the COVID-19 pandemic, given that environmental changes and irregularity can contribute to entrepreneurship opportunity formation in the immigrant set-up.
Reconsidering The Management Of Marketing, John Murray, Aidan O'Driscoll
Reconsidering The Management Of Marketing, John Murray, Aidan O'Driscoll
Articles
The pace and extent of change in marketing landscape over the past decade has left many questioning the worth of marketing and its tenets. For many marketing educators it is a period of doubt and self-searching about the efficacy and role of the discipline. Yet empirical evidence reveals firms that have not only coped with these changing circumstances but have also found new and imaginative ways of winning competitive advantage. Marketing practice is adopting novel shapes and modes. In the field of management in general, new approaches to understanding and running organisations are being considered. One way of comprehending an …