Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Business

The Production Of Ek Tha Tiger: A Marriage Of Convenience Between Bollywood And The Irish Film And Tourist Industries, Giovanna Rampazzo Jan 2016

The Production Of Ek Tha Tiger: A Marriage Of Convenience Between Bollywood And The Irish Film And Tourist Industries, Giovanna Rampazzo

Articles

This article examines a collaboration between the Irish and Hindi film industries, adopting the production of Kabir Khan’s Ek Tha Tiger (2012) in Dublin as a case study. It critically narrates the arc of the film’s production, foregrounding the intersecting concerns of Yash Raj Films and Irish creative and cultural institutions. Ek Tha Tiger represents Ireland through constructed idyllic images which proved to be successful in attracting tourists. Tracing the links between the production of the film and the promotion of tourism to Ireland, this article explains how the film was used to construct a ‘tourist gaze’ for audiences in …


Exploring The Motivations Of Tourism Social Entrepreneurs: The Role Of A National Tourism Policy As A Motivator For Social Entrepreneurial Activity In Ireland, Ziene Mottiar Jan 2016

Exploring The Motivations Of Tourism Social Entrepreneurs: The Role Of A National Tourism Policy As A Motivator For Social Entrepreneurial Activity In Ireland, Ziene Mottiar

Articles

Purpose – The purpose of this paper is to examine the motivations of social entrepreneurs. It explores the case of the Gathering in Ireland in 2013, when against a backdrop of recession, the national Government encouraged individuals and communities to organize events and invite the Diaspora to visit Ireland as a way of helping the country to revitalize. Some 5,000 events took place across the country during the year, and this paper examines this in the context of social entrepreneurship. Three research questions are posed: Who were these tourism and social entrepreneurs who organized events as a result of the …