Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Exploring Children's Understanding Of Television Advertising:Beyond The Advertiser's Perspective, Margaret-Anne Lawlor
Exploring Children's Understanding Of Television Advertising:Beyond The Advertiser's Perspective, Margaret-Anne Lawlor
Articles
Abstract Purpose - The aim of this article is to explore children's understanding of television advertising intent. Methodology- A different perspective on advertising intent is offered in this paper, as evidenced in an interpretive study of Irish children, aged between seven and nine years. A qualitative approach was employed, involving a series of focus group discussions and in-depth interviews with fifty-two children. Findings - The findings indicate that the participating children view advertising as serving interests including, but not limited to the advertiser. The existence of other interested parties is suggested by the children, namely the agendas of viewers and …
Entrepreneurs With Disabilities: Profile Of A Forgotten Minority., Thomas Cooney
Entrepreneurs With Disabilities: Profile Of A Forgotten Minority., Thomas Cooney
Articles
The hosting of the Special Olympics in Ireland in 2003 compellingly brought to the forefront of public consciousness the capacity of people with disabilities to significantly contribute economically and socially to the nation. However, a body of research now exists highlighting that people with disabilities are less likely to be gainfully employed and will have lower earnings than non-disabled people. These differentials are caused by a variety of factors, including perceived and actual discrimination. An alternative career option for people with disabilities is to become self-employed, which has the benefits of the freedom, flexibility, and independence associated with self-employment, as …