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Determinants Of The Components Of A State's Tourist Image And Their Marketing Implications, Zafar Uddin Ahmed
Determinants Of The Components Of A State's Tourist Image And Their Marketing Implications, Zafar Uddin Ahmed
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
A state's image as perceived by its actual and potential tourists plays a significant role in determining its competitiveness as a tourist destination. A state's image influences a tourist's vacation destination decisions. A tourist's image of a given state is influenced by numerous factors including his amount of touring experience within that state, geographical affiliation, demographic profile, vacation characteristics, and the amount and source of tourist information used.
Utah was used as a case study to test the viability of the proposed research model. A mail questionnaire requested information concerning 1) attributes of Utah's tourist image considered when choosing a …