Business Commons^™

Developing A Positive Self-Talk Toolbox, Megan Wagner

Honors Theses

The following thesis demonstrates how individuals can overcome high-pressure situations in both the business and athletic environments. Individuals are asked to perform in many different aspects of their lives. Oftentimes, individuals feel pressure when asked to perform at their optimal level. While there are many tactical skills to help individuals improve their skillset for a particular performance area, this thesis argues that a positive mindset can increase individual’s performance levels during the act of performing. Primary research has been conducted between two different research groups (business professionals and athletes) to determine that pressure exists in each respective environment based on …

A Multi-Objective Stochastic Programming Model For Resilient And Sustainable Supply Chains Under Uncertainty, Mohammad H. Majdfaghihi

Dissertations

Supply chain resilience (SCRES) and sustainable supply chain management (SSCM) have garnered significant attention in the field of Supply Chain Management (SCM) science. This heightened interest is largely attributable to the increasing frequency and severity of uncertainty and disruptions in global supply chains. Resilience is a beneficial approach to managing uncertainties and preparing for and mitigating the adverse consequences of Supply Chain (SC) disruptions. Sustainability is a key concept in SCM, driven by governmental regulations and heightened stakeholder and customer concerns for environmental and societal well-being. Studies on SCRES have traditionally focused on preparing for and reacting to disruptions and …

Students' Perceptions Of Professional Short-Messaging Education In Undergraduate Courses, Seth S. Frei, Allison M. Alford, Ashly B. Smith

Journal of Communication Pedagogy

The popularity of short-messaging formats, like text and chat, is on the rise in the workplace with many employees preferring this style over long-form options like email. While many businesses expect employees to communicate using short messages, students may be ill-equipped to effectively use these methods due to a lack of formal training. This study sets out to understand students’ experience, confidence, and education related to professional short messaging. Results indicate a correlation between confidence and experience levels in writing text and chat messages. Further, the participants who indicated they had training on writing short messages, indicated they learned it …

Rso Longevity Fund, Martin Fitzgerald Walker

Honors Theses

The reason for this research is to create a solution for fraternity and sororities as well as registered RSO’s on campus to allow them to create a fund that can provide a steady stream of income that will be used to pay national expenses, chapter expenses and fund future programs and events which may include scholarships or initiatives that the organizations feel the need to support.

Throughout my research I look to solve problems such as: How to Generate the Funds to support the renewable investment, how to manage the fund and who within the organization should manage and spend …

Fundraising In The Theatre: A Reflection Of The Wmu Theatre Guild President's Performance, Lindsey Beck

Honors Theses

Fundraising is an important element to the success of any nonprofit organization, but arts organizations have unique opportunities to produce exciting, engaging, and creative fundraising events that coincide with their season programming. My thesis will explore what makes a successful fundraising event and compare best practices with the practices used at Western Michigan University for the annual Theatre Guild President’s Performance. I analyze the inner workings of the Theatre Guild Board of Directors and their approach to producing a special event, and interview professionals and board members to get a comprehensive overview of what defines a successful fundraising events look …

A New Approach To Financial Literacy Education Through An Introductory Business Course, Megan Klein

Honors Theses

This study discusses the overall definition of financial literacy, dissects the shortcomings of financial education, and identifies key factors that influence financial awareness of young adults. The survey is conducted through the use of classroom-based survey on a population of collegeage students at Western Michigan University in Kalamazoo, Michigan. As a result, we found that although significant improvement was not present between the pre and post-course surveys, the student’s perception of their personal knowledge and confidence in applying the topics tested significantly improved throughout the course of the semester. In conclusion, we believe that further research should be examined into …

The Life Of Una Estudiante Americana: Here Y Allí, Madeline Kastel

Honors Theses

The purpose of this study is to analyze the differences between studying Spanish at an American university, Western Michigan University, in Kalamazoo, Michigan to that of a study abroad program at La Universidad de Burgos, in Burgos, Spain in three main areas: teaching styles in classes, extracurricular activities and student experiences.

To begin this study, it is important to note the differences in demographics and available public transportation where each study took place: Kalamazoo, Michigan, USA and Burgos, Spain. In Kalamazoo, students have the option to use the city bus system, the Metro, for free, but tend to use their …

Recidivism Rates In The United States Versus Europe: How And Why Are They Different?, Madalyn Hayden

Honors Theses

Recidivism rates in the United States (70%) are almost triple that of most European countries (20% in Norway). The question that this project aims to answer is “How and Why are Recidivism Rates in the United States and Europe Different?”. High recidivism rates like the ones we have in the United States indicate that a criminal justice system is perpetuating a crime cycle, rather than rehabilitating or reforming its prisoners. High recidivism rates in the United States are first and foremost caused by high incarceration rates and high juvenile incarceration rates. Other causes are a focus on punishment in our …

Cannabidiol (Cbd) & The Confused Consumer: How A Lack Of Leadership And Education Is Stunting Cbd Growth, Katelyn Wandel

Honors Theses

This paper expands upon previous research conducted to observe and determine the impact and relationships of factors like knowledge, trust, and intent to purchase for controversial products among consumers. Cannabidiol (CBD) is the primary controversial product further explored in this paper. The objective of this paper is to analyze the results in this research and how they relate to the question would clearer regulations, more standardization, legal guidelines, and general knowledge enhancement impact overall product trust and purchase intent of products? In addition to this primary research objective, analysis of sources and factors that impact and threaten the level of …

Development Of Modeling Tools To Determine The Effects Of Customer Diversification On Customer Lifetime Value Volatility In Higher Education, Oscar Neal

Dissertations

As societies become increasingly global the competition for customers continues to increase. In competitive markets, it is important to identify a process to acquire and retain the most profitable customers. To discriminate customers, it is important to understand the value different customers bring to an organization. Much research has been done modeling customer value using customer lifetime value, however, there is limited research on the effect current customer diversity has on future customer lifetime value of future customer portfolios.

In this dissertation, a Lifetime Value Model considering the interaction between customer diversity, revenue management, and customer lifetime value in an …

Our Voices: Getting To Know Autism - Creating An Informative Website For Autistic College Students, Ashley Wagner

Honors Theses

This study was done in effort to understand the thoughts and feelings of autistic adults relative to life transitions and resources available. We surveyed key stakeholders; specifically autistic students, but also family/caregivers of adults. Six surveys were created, each based upon different themes: camouflaging, life transitions, managing mental health, overstimulation, social communication, and family and caregiver perceptions. Our surveys were marketed on Western Michigan University’s campus and through social media and are still ongoing. Trends in the data, however, suggest that overall autistics have concerns about how their disabilities impact life in or shortly after college. Many respondents expressed they …

Covid-19 As An Industry Accelerant, Betty Huang

Honors Theses

The coronavirus pandemic, declared as a national emergency on March 13th, 2020, has caused extreme social and economic disruption all over the world, forever leaving a distinct imprint on history. Although many companies struggled immensely, either barely pulling out of the pandemic alive or having to completely shut down, several other companies have found ways to flourish during this unprecedented time.

The beginning of the pandemic brought lowered advertising rates. Several companies made the marketing decision to run campaigns during this time to take advantage of these lowered rates while creating a company response to the pandemic itself. The world …

What Are The Effects Of Socio-Political Stances Marketed Through Social Media?, Brianna Trierweiler

Honors Theses

This thesis explores the intricate dynamics between socio-political stances and consumer behavior on social media in the ever-evolving digital landscape. Stemming from MKTG 3710 research, it delves deeper into the impact of socio-political views on consumer social media habits, offering valuable insights for marketing and societal understanding. Structured into background, secondary research, and qualitative research, the study emphasizes understanding the intersection of socio-political views and social media in the digital age. Recognizing its profound influence on marketing strategies, public discourse, and societal values, the research explores the complex dynamics of this connection and its wider implications. Secondary research includes an …

The Cost Benefit Analysis Of College Dropouts Pursuing A Different Career Vs. Students That Graduated From College, Brittany Jackson

Honors Theses

For my thesis project, I will be analyzing two sets of data pertaining to these different groups; one group will be college dropouts that chose to pursue a career without earning a college degree and the other group will be students who graduated from a four-year college degree program. I will be paying close attention to the financial success of individuals in both groups based on their career path. Also, focusing on the amount of money one group makes versus the other group various careers. Some careers include, being a YouTuber, Social Media influencer, Financial Analyst, Accountant, Entrepreneur, Entertainer, and …