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Strategies For Achieving Sustainability Of Small Business Restaurants, Tanisha Thomas-Beard

Walden Dissertations and Doctoral Studies

Many small business restaurant owners perform unprofitably and fail within 5 years of opening. Small business restaurant owners are concerned about sustainability as approximately 50% of small businesses that start up do not last beyond the fifth year. Grounded in the general systems theory, the purpose of this qualitative multiple case study was to explore strategies small business restaurant owners use to grow and maintain profitability to sustain business beyond 5 years. The participants were five small business restaurant owners in the Southeastern region of the United States who sustained their business beyond 5 years. The data were analyzed using …