Business Commons^™

Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman

Journal of Social, Behavioral, and Health Sciences

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …

Internal Business Control Systems In Small Puerto Rican Retail Businesses, Belma A. Borras

Walden Dissertations and Doctoral Studies

Small businesses' vulnerability to financial losses brought about by employee theft is higher than for larger organizations. Small business owners are concerned about occupational fraud, as the annual average loss from fraud for small business owners in the United States was $150,000 per incident. Grounded in the fraud triangle theory and COSO Internal Control Integrated Framework, the purpose of this quantitative correlational study was to examine the relationship between the degree of segregation of duties, attitude toward internal controls, and the internal control system in small gas and convenience stores in Puerto Rico. Data were collected from 129 small business …

Bidding Strategies For Winning Construction Bids In South Africa, Momoh Vandi

Walden Dissertations and Doctoral Studies

The failure of small business managers to understand various bidding strategies leads to losing construction bids. The lack of management skills, limited access to markets, weak customer relationships, lack of appropriate technology, and government bureaucracy are problems small business managers face when preparing to bid for construction contracts. The purpose of this qualitative multiple case study was to explore bidding strategies small and medium enterprise business managers use to win construction bids. The participants comprised 5 business owners of small- and medium-sized construction enterprises in Johannesburg, South Africa. The conceptual framework was the theory of constraints. Data were collected using …

Transfer Of Ownership Strategies For Small Businesses, Kim Leanne Karioja

Walden Dissertations and Doctoral Studies

Small- and medium-sized businesses are the backbone of a country’s economic success. But some small business owners lack strategies to successfully transfer their business to a new owner, increasing the probability that the business will cease to exist. Because baby boomer small business owners are retiring at a high rate, long-term local economic sustainability may be affected. Grounded in resource-based view theory, the purpose of this qualitative multiple case study was to explore strategies small business owners used to transfer their business to a new owner. The participants were 6 small business owners who successfully transferred their business to a …

Small Business Leaders’ Strategies For Recruiting Veterans, Jamillah Deangela Stackhouse

Walden Dissertations and Doctoral Studies

Small business hiring managers who fail to implement recruitment strategies for

transitioning military veterans face hiring challenges with this population of workers.

Failed recruitment strategies are essential to small business leaders, as failure to attract

highly qualified military veterans places the organizations at a competitive disadvantage.

Grounded in recruitment theory, the purpose of this qualitative multiple case study was to

explore strategies used by leaders of small businesses to recruit, hire, and retain qualified

veterans. The participants included 3 purposefully selected hiring managers from 3 small

businesses in southeastern Virginia, who used successful strategies to recruit, hire, and

retain veterans. …

Strategies For Improving Rural Small Startup Business Owners Success To Prevent Closures, Hector Lora

Walden Dissertations and Doctoral Studies

Small business owners with unsuccessful startup strategies can negatively impact business sustainability. Small business owners are concerned about startup strategies because 50% of new, small business owners fail within the first 5 years of operation. Grounded in the systems theory, the purpose of this qualitative multiple case study was to explore strategies 4 rural, small startup business owners in Tennessee used to prevent closure within the first 5 years of operation. The participants selected successfully implemented strategies to avoid business closures. Data were collected using semistructured face-to-face interviews and revised reports published by the Center for Rural Affairs, U.S. Economic …

Strategies To Reduce Voluntary Employee Turnover, Patricia M. Alexander

Walden Dissertations and Doctoral Studies

High voluntary turnover negatively impacts an organization's profits, resulting in high expenses for businesses. The findings contribute to practical ways for small business leaders to maintain long-term employees, minimize operational costs, and enhance local economic stability. Grounded in the concept of transformational leadership theory, the purpose of this qualitative multiple case study was to explore the strategies small business leaders use to reduce voluntary employee turnover. The participants comprised 5 private industry leaders in the state of Virginia, who were successful in reducing voluntary employee turnover. Data collected through semistructured face-to-face interviews and analysis of company documents. Based on Yin's …

Relationship Between Transformational Leadership Style And Financial Sustainability, Tameika R. Campbell

Walden Dissertations and Doctoral Studies

Only 50% of the U.S. small businesses opened in 2011 were able to maintain financial sustainability. Small business owners struggle with identifying the type of leadership style needed to increase financial sustainability. Grounded in the transformational leadership theory, the purpose of this correlational study was to examine the relationship between idealized influence, inspirational motivation, intellectual stimulation, individualized consideration, and financial sustainability. The participants consisted of 76 small business owners located in Arkansas, California, Louisiana, Maryland, Texas, and Virginia. The business owners completed a survey containing the Multifactor Leadership Questionnaire and the Financial Capability Scale. The data were analyzed using multiple …

Strategies Small Business Owners Use To Access Working Capital To Fund Operations, Michael Patrick Belleman

Walden Dissertations and Doctoral Studies

Many small business owners encounter a lack of access to traditional bank funding that limits the owner’s ability to meet working capital shortages to sustain operations. Grounded in the resource-based view, the purpose of this qualitative multiple case study was to explore strategies that small, home health care agency owners use to access working capital lending sources to finance their operations. The participants comprised 3 owners of small home health agencies in Wayne County, Macomb County, and St. Clair County, Michigan, who developed and implemented successful strategies to obtain working capital. Data were collected through semistructured interviews using open-ended questions, …

Business Funding Strategies For Women-Owned Small Businesses, Jefreda R. Brown

Walden Dissertations and Doctoral Studies

In the United States, limitations in funding allocation threaten the viability of small business success. In the United States, women start businesses at faster rates than men do, but women business owners continue to experience challenges in accessing capital to sustain their businesses. Grounded in pecking order theory, the purpose of this qualitative multiple case study was to identify business funding strategies women small business owners in Birmingham, Alabama, used to sustain their businesses for more than 5 years. The participants for this study were 3 women small business owners in Birmingham, Alabama, who have used business funding strategies to …

Strategies For Sustaining Minority-Owned Small Businesses, Taha Seid

Walden Dissertations and Doctoral Studies

Minority small businesses play a significant role in the development of the United States economy. Minority small business owners who do not implement successful and sustainable strategies are at a high risk of failure. Grounded in entrepreneurship theory, the purpose of this qualitative multiple case study was to explore strategies that minority small business owners used to sustain their business beyond 5 years of beginning operations. The participants included 3 minority small business owners in Alexandria, Virginia, who have been in business for 5 years. Data were collected from semi-structured interviews, field notes, company websites, and financial, marketing, strategy, and …