Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Stories That Sell
SIGNED: The Magazine of The Hong Kong Design Institute
At the third Successful Branding Journey seminar held at HKDI on June 6th, I.T and POSH, two of Hong Kong's strongest design-based brand builders explained the secret of their success to Summer Cao.
The Message Is Transmedia
SIGNED: The Magazine of The Hong Kong Design Institute
You've heard all about multimedia, but what in the name of all that's digital is transmedia -- and what are the reasons for the excitement behind it? Jeremy Payne went along to a symposium at HKDI with a mission to find out from this discipline's leading lights.