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Full-Text Articles in Business
Educating The Future Of Sustainability, Gillian Bowser, Ulrike Gretzel, Elizabeth Davis, Mark Brown
Educating The Future Of Sustainability, Gillian Bowser, Ulrike Gretzel, Elizabeth Davis, Mark Brown
Faculty of Business - Papers (Archive)
The future of global environmental sustainability is contingent upon educating the next generation of environmental stewards. Critical elements of training such an interdisciplinary workforce include mentoring and experiential learning in the areas of science, communication, and leadership. To keep pace with the ever changing and increasingly complex issues of global environmental sustainability, environmental educators must encourage and support the participation and training of a diverse body of students in the environmental sciences. The Rocky Mountain Sustainability and Science Network (RMSSN) is a partnership of over two dozen universities, federal agencies and other organizations designed to help train the next diverse …
Strategic Marketing Sustainability: From A Marketing Mix To A Marketing Matrix, Alan Pomering
Strategic Marketing Sustainability: From A Marketing Mix To A Marketing Matrix, Alan Pomering
Faculty of Business - Papers (Archive)
This paper proposes a marketing planning framework that will assist managers to address sustainability challenges in their decision making, in line with the American Marketing Association's (AMA) revised (2007) definition of marketing, which calls for a responsibility to society at large, not just individual consumers. At present, marketing's conceptual frameworks lag behind what is a fundamental and significant shift in marketing philosophy. We propose a Sustainability Marketing Model, a simple yet systematic framework that ensures sustainability cascades through the marketing planning process. In developing this, the marketing mix is replaced with a matrix that adds four critical decision fields to …