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Full-Text Articles in Business
Paths Of Corporate Development: Directions And Methods Of Growth, Simon Ville
Paths Of Corporate Development: Directions And Methods Of Growth, Simon Ville
Faculty of Commerce - Papers (Archive)
In Scale and Scope Chandler explained the typical directions of growth followed by large scale American corporations who sustained their industry leadership. I This involved phases of horizontal and vertical integration to capture economies of scale and throughput, followed by product diversification in response to new scientific research, and internationalization to exploit their competitive advantages in foreign markets. This has not been a universal experience of all countries; successful British firms, for example, have been less vertically integrated and Japanese firms were for long reluctant to expand overseas. Typical methods of growth - internal expansion, mergers, and interfirm ventures - …
The C-Oar-Se Procedure For Scale Development In Marketing, John R. Rossiter
The C-Oar-Se Procedure For Scale Development In Marketing, John R. Rossiter
Faculty of Business - Papers (Archive)
Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE) is proposed as a new procedure for the development of scales to measure marketing constructs. COAR- SE is based on content validity, established by expert agreement after pre-interviews with target raters. In C-OAR-SE, constructs are defined in terms of Object, Attribute, and Rater Entity. The Object classification and Attribute classification steps in C-OAR-SE produce a framework (six types of scales) indicating when to use single-item vs. multiple-item scales and, for multiple-item scales, when to use an index of essential items rather than selecting unidimensional items …