Business Commons^™

Understanding Transparency In Supply Chains, Lucy N. Buck

Haslam Scholars Projects

The purpose of this thesis paper is to examine what standards should be used for supply chain product transparency across industries to satisfy the needs of external stakeholders, specifically Gen Z consumers. Sustainability is becoming increasingly important in supply chain management with growing stakeholder pressure, strict government regulations, and scarcity of resources. A scenario-based role-playing experiment is conducted using descriptive vignettes to measure Gen Z consumer reactions to the following factors: timing of transparency, type of product, and type of sustainability.

Online survey methods are used involving 33 students in one of the Honors and Scholars Programs at the University …

Effects Of Economic Development Status And Eco-Product On Consumption Values: From The Perspective Of Us Consumers, Mostafa Zaman

Doctoral Dissertations

Consumers select a product based on numerous product characteristics. Numerous studies conducted earlier revealed that consumers in developing countries preferred products made in western or developed countries because their product quality is better than the quality of local products (Lee & Nguyen, 2017; Dao & Heidt, 2018; Rodrigo et al., 2019). Moreover, consumers are increasingly concerned about manufacturers’ environmental issues. Although ethical consumers believe that eco-products could save the environment, some consumers are not concerned about the eco-products and thus select products based on other product attributes (Joshi & Rahman, 2015). Hence, it becomes very challenging for retailers to select …