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To Charge Or Not To Charge: Examining Stakeholder Perceptions Of Nonrevenue Sports Ticketing Policies, Peyton Stensland, Jordan Bass
To Charge Or Not To Charge: Examining Stakeholder Perceptions Of Nonrevenue Sports Ticketing Policies, Peyton Stensland, Jordan Bass
Journal of Applied Sport Management
All across college campuses, dozens of intercollegiate sports teams compete each year. It is assumed that attendance will vary across these sports for a number of factors. However, the impact of one organizationally controlled factor (choosing to ticket the event or not) has not been explored in the literature. In this study, the authors examined the ticketing practices of intercollegiate athletics departments. A qualitative interview approach was utilized to explore the importance and implications of ticketing practices of intercollegiate athletics departments. Terms such as reputation, legitimacy, and value were used to describe the reasoning behind whether or not to charge …
Is Going Green Worth It? Assessing Fan Engagement And Perceptions Of Athletic Department Environmental Efforts, Jonathan M. Casper, Michael E. Pfahl, Brian P. Mccullough
Is Going Green Worth It? Assessing Fan Engagement And Perceptions Of Athletic Department Environmental Efforts, Jonathan M. Casper, Michael E. Pfahl, Brian P. Mccullough
Journal of Applied Sport Management
The purpose of this study was to examine the extent to which environmentally themed activities within an intercollegiate sport context impact fan engagement. A total of 557 fans responded to an online survey measuring fan connection to the athletic department, environmental values, expectations for environmental activities, event and at home environmental behaviors, perceptions of profile enhancement, and recall of environmental sponsors and major initiatives. Results found that fans expected athletic department environmental action and they help with favorable perceptions about the athletic program and university and influenced at event and home behaviors. Cluster analysis identified two clusters based on high …