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University of Tennessee, Knoxville

2017

Beef

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Tennessee Beef Producers' Willingness To Participate In A Tennessee Branded Beef Program, Elizabeth Mae Mcleod May 2017

Tennessee Beef Producers' Willingness To Participate In A Tennessee Branded Beef Program, Elizabeth Mae Mcleod

Masters Theses

Tennessee beef industry participants have expressed a growing interest in producing cattle to be harvested locally to capture additional value. This study measures Tennessee cattle producer willingness to supply cattle to a federally inspected slaughter (FIS) facility and a Tennessee branded beef (TBB) program. Data from a 2016 survey of Tennessee beef cattle producers were used to estimate interest in participating in the FIS program and TBB program as well as the live cattle weight that interested producers would supply. Of those who responded, 76.6 percent were interested in participating in the FIS program and 70.5 percent were interested in …