Business Commons^™

Sara Liza: A Pant Suit And A Paint Brush, Sara E. Seaman

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

I am a painter who seeks more for my art business and career than that of a “starving artist.” Trading the Pant Suit for a Paint Brush is a business plan that serves as my blueprint and foundation for becoming a well-known artist, owning a personal studio and maintaining significant gallery presence across the country. I am to accomplish this through intentional customer targeting and production mastery.

My target market is not specific to a certain demographic but instead a psychographic – original art enthusiasts and collectors. I am specifically targeting those who appreciate the value of original paintings through …