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Full-Text Articles in Business
Local Foods Purchasing In The Farmers' Market Channel: Value-Attitude-Behavior Theory, Christopher Thomas Sneed
Local Foods Purchasing In The Farmers' Market Channel: Value-Attitude-Behavior Theory, Christopher Thomas Sneed
Doctoral Dissertations
From farmers’ market booths to kitchen tables, demand for locally-produced foods has increased significantly over the last decade. Yet, despite increasing popularity of local foods, theoretically-based research of this topic has just begun.
This study fills this gap in literature and broadens the current research base by utilizing Value-Attitude-Behavior Theory to explore local foods purchasing in the farmers’ market channel. The impact of four values (food novelty, food safety, civic engagement, and environmental concern) on consumers’ attitudes regarding farmers’ market design perceptions, farmers’ market social perceptions, and local foods quality perceptions are examined. In turn, the impact of these attitudes …
Locally Produced Food Purchasing Through Retail Grocery Channels: An Evaluation Of Relevant Customer And Store Environment Attributes, Jeffrey Michael Campbell
Locally Produced Food Purchasing Through Retail Grocery Channels: An Evaluation Of Relevant Customer And Store Environment Attributes, Jeffrey Michael Campbell
Doctoral Dissertations
The study examines the phenomenon of purchasing locally produced foods in retail grocery stores. Theoretical foundations from the theory of planned behavior and from the stimulus-organism-response framework were used to support and test a model that hypothesized relationships between attitude, subjective norms, perceived consumer effectiveness, perceived product availability, intention to purchase, store atmospheric responsiveness, price consciousness, and extent of purchase behavior in a retail grocery setting.
An online survey methodology was used to collect 600 responses across the United States. A two-step approach to structural equation modeling was used to test the relationships. Confirmatory factor analysis with measurement model development …