Business Commons^™

Effects Of Firm Environmental And Sustainability Performance On Nonprofessional Investors’ Judgments: A Comparison Between The United States And Germany, Jackson M. Nietert

Senior Theses

Several studies find that environmental reporting is significant to investors’ decision-making. Here, the effect of German and US-American cultures on nonprofessional investors’ judgments when given positive or negative environmental reports is examined. Two experiments were conducted, one with US students recruited locally and German participants recruited online and the other with all participants recruited online to ensure more similar samples. In both experiments, in line with previous research, environmental reporting has a significant impact on nonprofessional investors’ decision-making process. In addition, the first experiment shows that German nonprofessional investors are more likely to penalize firms for poor environmental ratings however …

The Impact Of American Economic Aid On Post-World War Ii Germany, Gabriella Barber, Emily T. Carlstrom

Senior Theses

This paper examines the state of Germany immediately after World War II, describing how the American government intervened in West German reconstruction. It analyzes three specific German companies that overcame hardship in the 1940s and 50s and have become powerhouses today. Additionally, an overview of the current German economy shows how the country is positioned as a world leader.

Research was conducted using literary print sources, scholarly internet databases, and a formal interview with Klaus Becker, Honorary Consul to Germany. He is a German-American businessman who has held roles in several non-political associations, including President of the Charlotte World Trade …

The Student Consumer: What Does Adding A Price Tag To Your Postsecondary Degree Do For You?, Allison Printz

Senior Theses

In contrast with the rest of the world, Student Affair at public universities are much more prevalent in the United States. Other countries are making efforts to begin and/or improve resources offered to students, introducing the concept more and more. One nation that has very limited exposure to the concept of Student Affairs is Germany. They focus mainly on providing instruction for a smaller number of students and research resources. This could be because the higher education is paid for by the state, which removes the student from being the consumer. In order to compare how a student can benefit …

The Structural Choice Of A Senior Marketing Executive In The Top Management Teams In Mncs In Usa, Uk And Germany: Antecedents And Impact On Firm Performance, Kurt John Gleichauf

Theses and Dissertations

The role of the Chief Marketing Officer (senior marketing executive) has received minimal attention in the literature. Only recently has academic research investigated the position of the senior marketing executive. This dissertation uses neo-institutional and contingency lenses to extend prior theory and add cross-national perspectives on marketing management structural choices. An analysis of secondary data sources is used to clarify the key antecedents involved in the organizational choice of a senior marketing executive as a structural response in both one-tier and two-tier board governance systems. Possible mechanisms for the hypothesized effects are presented. Further, gaps in the prior literature on …