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The Economic Impact Of Tennis In South Carolina, Xue Zhang Jul 2020

The Economic Impact Of Tennis In South Carolina, Xue Zhang

Theses and Dissertations

This aim of this study was to estimate the economic value eighteen junior tournaments held in South Carolina in 2019. Over two hundred surveys were sent out to junior player and fifty two responses were received. Factors in the survey including transportation, gender, age, household income, on-site and off-site expenditure contributed to results in this paper. After analyzing the data collected, significant results were discovered.


Clarifying And Measuring The Value Of Human Capital Resources, Donald Hale, Jr. Jul 2020

Clarifying And Measuring The Value Of Human Capital Resources, Donald Hale, Jr.

Theses and Dissertations

The concept of value is central to the strategic human resources (SHRM) and strategic human capital resource literatures (SHCR) because of their grounding in Resource Based Theory (RBT). In order to facilitate a firm’s competitive advantage, both the SHRM and SHCR literatures argue that the practices and people in a firm must work together to generate resources that are valuable, rare, inimitable, and non-substitutable. Value is the first and primary consideration in this logic. Despite the centrality of value in both literatures, prior attempts to identify and measure human capital resource (HCR) value (e.g. utility analysis) have produced mixed results …


Comparing The Success Of Official Sponsors And Ambush Marketers: An Event Study Analysis Of Brazil Following The 2014 Fifa World Cup And 2016 Rio De Janeiro Summer Olympic Games, Timothy Koba Jul 2020

Comparing The Success Of Official Sponsors And Ambush Marketers: An Event Study Analysis Of Brazil Following The 2014 Fifa World Cup And 2016 Rio De Janeiro Summer Olympic Games, Timothy Koba

Theses and Dissertations

Mega sporting event hosting and sponsorship garner billions of dollars in investments from countries and companies, but their effectiveness has yet to be definitively determined. If the announcement of a host country serves as a signal to the investors who comprise a market, then there should be an increased return in response to the announcement. Similarly, if companies are activating their sponsorships during a sporting event there may be a higher return than what would be expected otherwise. The evaluation of the 2016 Summer Olympic Games held in Rio de Janeiro demonstrates that the announcement did not impact the market …


The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong Jul 2020

The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong

Theses and Dissertations

This dissertation studies the impact of consumer perceptions of tanking on National Basketball Attendance (NBA) attendance. The prevalence of tanking in the NBA raised concerns that some teams were purposely avoiding winning games in order to improve their draft position. The majority of previous studies on tanking have focused on developing empirical evidence of the existence of tanking in sport. Yet, no study systematically explored the impact of perceived tanking behavior on consumer demand for sport. As tanking teams rarely reveal their tanking strategy to the public, fans may not correctly identify tanking behavior in sport, and thus are likely …


The Effects Of Organic Products On Conventional Products And Retailer Assortment Planning, Zhihao Zhang Jul 2020

The Effects Of Organic Products On Conventional Products And Retailer Assortment Planning, Zhihao Zhang

Theses and Dissertations

The rapid growth in organic products has posed a major challenge to conventional retailer assortment planning. On the one hand, conventional retailers, driven by the relatively high margins of organic products, have increased organic product offerings. On the other hand, the shelf space for conventional retailers has remained the same, with newly opened stores much smaller in sizes. Therefore, retailers need to carefully manage their conventional product assortments to harvest the benefit of offering and increasing organic product assortments. In order to manage the assortment efficiently, conventional retailers need to understand how organic products would affect their existing products, consumers, …


Celebrity Impact On Fashion Brand Choice Using Social Media, Jaclyn Newbert Jul 2020

Celebrity Impact On Fashion Brand Choice Using Social Media, Jaclyn Newbert

Theses and Dissertations

Today social media is rapidly growing. Many social media users, specifically Instagram users, are from the Millennial generation (born between 1982 and 1999), and Generation-Z (born between 2000 and 2020) (knoema.com, 2020). They love to share their life through social media, especially by posting and viewing others’ photos and videos on Instagram. Celebrity endorsement of products and brands has shown to increase both brand awareness and sales for companies. The purpose of this study is to investigate social media influence of celebrities on consumers’ brand choices. A conceptual model is developed to investigate the influences of physical attractiveness, celebrity credibility, …


Sticks And Stones May Break My Bones: Social Undermining As Social Influence, Jason Kautz Apr 2020

Sticks And Stones May Break My Bones: Social Undermining As Social Influence, Jason Kautz

Theses and Dissertations

The current social undermining literature suggests the important role of the witness in determining the negative impact on the victim. However, the literature has yet to explicitly explore the witness’ role in social undermining. In this dissertation, I integrate theory and research on social influence and emotions to develop a framework that suggests social undermining be considered a form of social influence. This framework allows for the exploration of the witness’ sense-making process following a social undermining event along with the accumulated effects of repeated exposure to a series of social undermining events. I propose that social undermining influences witness …


The Impact Of Hotel Service Robot Appearance And Service Attributes On Customer Experience, Chuhan Thomsen Apr 2020

The Impact Of Hotel Service Robot Appearance And Service Attributes On Customer Experience, Chuhan Thomsen

Theses and Dissertations

In the past decade, an increasing discussion has taken place regarding the employment of hotel service robots. One critical issue is the impact service robots exhibit on customer experience. However, most of the existing studies focus on service robots’ technical functions or customer’s adoption behavior instead of customers’ psychological or attitudinal reactions toward the robot. Meanwhile, the emergence of humanoid robots has raised great attention from both researchers and industry practitioners. Humanlike features (e.g. facial expressions, emotions, and motions) inherently affect customer experience in a hotel environment. Nevertheless, limited literature exists in incorporating service robots’ anthropomorphism and service attributes into …


Newcomer Student-Athlete Perceptions Of Coaches’ Socialization Strategies: Scale Development, Evelyn Su Jara-Pazmino Apr 2020

Newcomer Student-Athlete Perceptions Of Coaches’ Socialization Strategies: Scale Development, Evelyn Su Jara-Pazmino

Theses and Dissertations

In this era of multi-million dollar paydays, the need to fill arenas and the pressure to win has increased dramatically. In order to build a winning program, the coaching staff turns to national and international recruiting. According to David Ching, Senior Contributor of Forbes, “Nearly every Power Five college athletics program spends more than $1 million per year on recruiting” (Ching, 2018). The fact that student-athletes have a limited time of four years of eligibility to perform for their institutions, results in a continuous influx of newcomers to the team. Student-athletes with a diverse cultural background have to adapt to …


Serving As A Backup Plan: Accounting Reserves And Their Impact On Managerial Risk-Taking, Kun Lui Apr 2020

Serving As A Backup Plan: Accounting Reserves And Their Impact On Managerial Risk-Taking, Kun Lui

Theses and Dissertations

This study examines how accounting reserves influence firms’ internal decisions. In particular, this study investigates whether and how reserves currently reported in a firm’s balance sheet affect managerial risk-taking in the making of capital investment decisions. The experimental results show that firm managers are more likely to take risks in the making of capital investment decisions when the amount of reserves is large compared with when it is small. Additionally, the amount of reserves influences managerial risk-taking through sequentially influencing managers’ perceived risks of missing relevant earnings targets and managers’ perceived risks of investing in risky capital investment options. These …


Having Newcomers In Diverse Teams: The Effects Of Subgroup Identification And Established Faultlines On Newcomer Information Seeking And Team Creativity, Xing Liu Apr 2020

Having Newcomers In Diverse Teams: The Effects Of Subgroup Identification And Established Faultlines On Newcomer Information Seeking And Team Creativity, Xing Liu

Theses and Dissertations

The current literature has demonstrated the importance of newcomers’ information seeking on their socialization in teams and the consequences of newcomers on team outcomes such as team creativity. However, there is limited knowledge on the antecedents of newcomer information seeking and team creativity in diverse teams after the entry of a newcomer. In this dissertation, with a focus on newcomers in diverse teams, I investigated two phenomena at the individual level and team level, respectively. At the individual level, I explored the influence of newcomers’ subgroup identification on information seeking via their feelings of psychological safety and the role of …


The Effect Of Audit Procedure Extent And Precision On Auditors’ Skeptical Judgments, Sarah Alexis Judge Apr 2020

The Effect Of Audit Procedure Extent And Precision On Auditors’ Skeptical Judgments, Sarah Alexis Judge

Theses and Dissertations

I investigate how the extent and precision of an audit procedure influence auditors’ responses to errors. The results suggest that while audit procedures with expanded extents are beneficial, this benefit is influenced by the presence of false positives. Specifically, I predict and find that as the extent of an audit procedure expands, auditors will be more likely to recommend audit adjustments. However, this effect is moderated by the presence of false positives. When false positives are absent, auditors are more likely to recommend an adjustment when they use a large extent procedure, however when false positives are present, there is …


Two Essays Examining Consumer Responses To Product And Service Failures, Sotires Pagiavlas Apr 2020

Two Essays Examining Consumer Responses To Product And Service Failures, Sotires Pagiavlas

Theses and Dissertations

This dissertation is comprised of two essays that examine consumer responses to product and service failures. In essay 1, I use the U.S. automobile industry as a backdrop to investigate how consumers respond when their products experience a defect-related failure identified by the manufacturer that necessitates a recall. I develop a conceptual framework to test the impact of a regulator-initiated digital marketing campaign (DMC) on consumer compliance to product recalls. The empirical context is the launch of a nationwide DMC by the U.S. automobile industry’s regulator. The analysis spans 12 quarters of recall completion data pertaining to 296 recalls falling …


Unpacking The Effects Of International Experience In Intercultural Negotiations, Chei Hwee Chua Apr 2020

Unpacking The Effects Of International Experience In Intercultural Negotiations, Chei Hwee Chua

Theses and Dissertations

This dissertation examines how international experience influences the outcomes of intercultural negotiations. Its main contributions lie in the novel and contextualized conceptualization of international experience and the development of a comprehensive theoretical model that unpacks the effects of international experience in intercultural negotiations. I propose that international experience is a multi-dimensional construct that encompasses four dimensions: breadth, depth, cultural distance, and cultural heterogeneity. I argue that experiences abroad develop and strengthen individuals’ intercultural competence, psychological capital and global identity, which in turn positively influence the outcomes of intercultural negotiations, i.e., they mediate the relationship between international experience and intercultural negotiation …


The Effect Of Peer-To-Peer Recognition Systems On Helping Behavior: The Influence Of Rewards And Group Affiliation, Paul W. Black Apr 2020

The Effect Of Peer-To-Peer Recognition Systems On Helping Behavior: The Influence Of Rewards And Group Affiliation, Paul W. Black

Theses and Dissertations

Peer recognition systems are an increasingly popular management control tool through which employees can recognize and thank other employees. While these systems have potential to motivate firm desired behaviors, including behaviors that are unobservable by management, little is known about if, or when, they are effective. Using a laboratory experiment, I examine the effectiveness of these systems in motivating employee helping behavior, both when the system includes rewards and when it does not. While I document that helping behavior is generally greater when peer recognition systems are present, I also document that group affiliation is a key moderating factor in …


The Downside Of National Team Identity: A Model To Measure Negative Outcomes Of Team Identity, Fei Gao Apr 2020

The Downside Of National Team Identity: A Model To Measure Negative Outcomes Of Team Identity, Fei Gao

Theses and Dissertations

Team identity has been a prevailing subject and has drawn a wide range of attention from both academia and the sport industry. The previous literature indicates that team identity had significant impact on team-related purchases, game attendance, TV viewership, loyalty, other social identities (e.g., national identity), etc. However, the majority of team identity studies were merely focused on unveiling these positive outcomes of team identity. Little is known about how team identity works on fans’ negative sentiment toward outgroup members. The purpose of this dissertation was to establish a model to measure the effect of team identity on xenophobia and …


Operational Drivers Of Hospital And Physician Adaptation To Industry Change, Justin Taylor Kistler Apr 2020

Operational Drivers Of Hospital And Physician Adaptation To Industry Change, Justin Taylor Kistler

Theses and Dissertations

Hospitals and physicians are often required to adapt their operations in response to macro changes in their industry environment. This dissertation examines the operational factors which influence and incentivize changes in hospital and physician operating performance. The first essay in this dissertation investigates how legislative political support and competition in the area in which a hospital operates influences hospitals’ investments and commitment to complying with performance mandates implemented by the Patient Protection and Affordable Care Act (ACA) legislation in the United States. Leveraging United States hospital performance data from 2007 to 2014, results indicate a differential impact of government ideology …


Three Essays On Optimization And Decision-Making Solutions In Grocery Retail Operations, Olga Pak Apr 2020

Three Essays On Optimization And Decision-Making Solutions In Grocery Retail Operations, Olga Pak

Theses and Dissertations

In this dissertation titled “Three Essays on Optimization and Decision-Making Solutions in Retail Operations,” we explore various techniques aimed at optimizing the operational efficiency in a grocery retail store. Specifically, the first essay examines a store manager’s decision of which stock-keeping units (SKUs) from a given category to assign to a promotional display space. We develop a decision support tool that consists of an estimation model and an optimization model. Using a grocery store sales transaction dataset, we introduce a methodology to measure the incremental lift in sales of placing a particular SKU on promotional display space. Our optimization model …