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Full-Text Articles in Business
Consumer Information Sources: The Provider Perspective, Thomas D. Giese, Terry M. Weisenberger
Consumer Information Sources: The Provider Perspective, Thomas D. Giese, Terry M. Weisenberger
Robins School of Business White Paper Series, 1980-2022
The Federal Office of Consumers' Education (OCE) released, in 1982, an updated definition of consumer education which states that consumer education develops skills, knowledge, and understandings that will help consumers make better purchase decisions.
Who is today's consumer? The consumer is a part-time amateur buyer facing, in the marketplace, a whole series of full-time professional sellers. This definition describes the consumer's situation in today's dynamic and complex market. Since the early 1970's, a growing awareness of consumer rights and needs has occurred in the marketplace. This awareness involves the resources necessary for the consumer to cope within the environment.
The Perception And Use Of Consumer Information Sources, Thomas D. Giese, Terry M. Weisenberger
The Perception And Use Of Consumer Information Sources, Thomas D. Giese, Terry M. Weisenberger
Robins School of Business White Paper Series, 1980-2022
The Federal Office of Consumers' Education (OCE) released, in 1982, an updated definition of consumer education which states that consumer education develops skills, knowledge, and understandings that will help consumers make better purchase decisions.
Who is today's consumer? The consumer is a part-time amateur buyer facing, in the marketplace, a whole series of full-time professional sellers. This definition describes the consumer's situation in today's dynamic and complex market. Since the early 1970's, a growing awareness of consumer rights and needs has occurred in the marketplace. This awareness involves the resources necessary for the consumer to cope within the environment.