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Implications Of Physical Attractiveness On Time Allocations From Salesperson To Customer, Emily Anne Prinsen
Implications Of Physical Attractiveness On Time Allocations From Salesperson To Customer, Emily Anne Prinsen
Honors Program Theses
The purpose of this study was to determine if more attractive females—as compared to less attractive females—received better customer service in terms of time it took the salesperson to interact with the customer. The hypothesis was not supported; in fact, just the opposing outcome occurred. Less attractive females were served more promptly than attractive females. The study was performed in a mid-size city in the Midwest.