Business Commons^™

Marketing To Hispanics, Jodi Marucheck

Presidential Scholars Theses (1990 – 2006)

As Hispanics become more and more visible in the United States, businesses need to recognize this group of consumers as the valuable asset it is. Hispanics are becoming better educated, which leads to higher paying jobs and more buying power. What companies need to realize, though, is that it takes a sincere effort to reach this unique consumer group. Translating the general advertising campaign into Spanish is not sufficient enough to gain this group's loyalty. Companies need to appeal directly to the values and culture of Hispanics in America if they expect to add them to their clientele base. Before …

Examining The Impact Of Internet Electronic Commerce On Commercial Organizations In Saudi Arabia, Fahad Abdullah Alyabis

Dissertations and Theses @ UNI

Saudi Arabia is undergoing tremendous change in both infrastructure and economics, which is helping the Internet to flourish in the region. Although growth of electronic commerce (EC) is slow, it is becoming increasingly global. Businesses worldwide are engaging in this commercial evolution.

The purpose of this study was to provide consumers and commercial organizations in Saudi Arabia with practical information regarding electronic commerce. It attempted to explore the perspectives of Internet users, information technology (IT) professionals, business owners, and managers of online businesses in Saudi Arabia.

Two survey instruments were used to gather data for this study. The first survey …

A Comparison Of Web-Based And Conventional-Based Training Methods In A Leading Midwestern Company, Hani Aljadaani

Dissertations and Theses @ UNI

The primary purpose of this study was to compare trainees' perceptions of learning in a web-based delivery and conventional-based delivery in a leading Midwestern Electronics Company. This study examined trainees' perceptions of learning environment differences and related demographic and attitudinal perception variables. Due to the nature of human beings, interactivity is a key element in the learning process.

Two training programs were selected, one of which was Web-Based Training (WBT) and the other one was classroom based. The two have been chosen with the respect to the achievement of concepts and skills. The training programs were beginning Microsoft Word 97 …

A Leadership Model And Supervisory Skills Perceived By Production Employees, Supervisors, And Managers As Important To The Improvement Of Employee Performance In Manufacturing, Douglas R. Hotek

Dissertations and Theses @ UNI

The purpose of this research was to provide to industry and education a better understanding of what makes a supervisor a good supervisor of today's educated and technically skilled work force. Manufacturing firms that depend on advanced technologies and employee-technology relationships have made an impact on the role of supervision. The modern supervisor has a new role in managing production operations. The role has changed from that of directing and controlling employees to that of effectively leading the improvement of employee performance. This study builds upon previous research in an effort to further identify and authenticate a leadership model with …