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University of North Florida

Advertising and Promotion Management

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Articles 1 - 18 of 18

Full-Text Articles in Business

Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon Jan 2021

Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon

UNF Graduate Theses and Dissertations

Of the 3.5 million first-time in college, full time students who began college in fall 2017, 74% returned for fall 2018, with 61.7% retained at their starting institution. Covid-19 has negatively impacted retention; in addition to normal attrition, one of every five students did not return to campus in fall 2020. Researchers have gauged both academic and social factors that positively influence retention and note the use of the campus fitness center (CFC) as one social factor; however, women are less likely to use the CFC, are one third as likely to exercise, and experience more numerous fitness obstacles and …


Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles Jan 2021

Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles

UNF Graduate Theses and Dissertations

Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …


The New Frontier Of Advertising: Computer-Generated Images As Influencers, Corliss Deionn Oglesby Jan 2019

The New Frontier Of Advertising: Computer-Generated Images As Influencers, Corliss Deionn Oglesby

UNF Graduate Theses and Dissertations

The use of computer-generated images as influencers of consumer opinions and behavior is an emerging advertising strategy. This research investigates the advantages and disadvantages of using computer-generated images (CGI) as influencers of human behavior from the perspective of promoting a brand. The power of electronic word of mouth (social media) and how it is incorporated in computer-generated images used as influencers is discussed as a major factor in consumer decision making. The social media account content of computer-generated images was analyzed by conducting a frame analysis to discern how computer-generated images are portrayed on social media. A frame analysis of …


Avondale, Telfair Stockton, E V. Toomer Mar 2017

Avondale, Telfair Stockton, E V. Toomer

City and Regional Planning -- Florida

A copy of a brochure detailing Avondale history and real estate options. Likely from the 1920's


Dollars From The Sea: Jacksonville And The Ocean Business, Committee Of 100 Jacksonville Area Chamber Of Commerce Mar 2017

Dollars From The Sea: Jacksonville And The Ocean Business, Committee Of 100 Jacksonville Area Chamber Of Commerce

City and Regional Planning -- Florida

Book details Jacksonville's oceanographic history 1967-1974


River Club At Independent Square, River Club Mar 2017

River Club At Independent Square, River Club

City and Regional Planning -- Florida

Brochure advertising the Independent Square tower and it's amenities


Program, Police Athletic League Boxing Event Jeff Foster Vs Marvis Frazier November 9, 1979, Edna Louise Saffy Nov 1979

Program, Police Athletic League Boxing Event Jeff Foster Vs Marvis Frazier November 9, 1979, Edna Louise Saffy

Saffy Collection - All Textual Materials

Police Athletic League Boxing Event featuring Jeff Foster vs. Marvis Frazier plus P.A.L. Southeastern Boxing Team vs Smoking Joe Frazier Boxing Club also featuring World Rated Poncho Carter program with photographs listing all participants and donors for the event. It includes statistics for the clubs. The Police Athletic League officers are also listed.


The Jacksonville Market 1970, Wjxt Research Department Jan 1970

The Jacksonville Market 1970, Wjxt Research Department

City and Regional Planning -- Florida

An advertising brochure detailing Jacksonville's demographics, economy, and the overall market for Television as well as the station's resources


Financial Resources For New And Expanding Industry In Jacksonville, Committee Of 100 Jacksonville Area Chamber Of Commerce Mar 1968

Financial Resources For New And Expanding Industry In Jacksonville, Committee Of 100 Jacksonville Area Chamber Of Commerce

City and Regional Planning -- Florida

This contains resources for entrepreneurs who want to develop land and obtain capital in Jacksonville


Advertisement Card: Fran Curran "The House Of Better Cigars" Jacksonville, Florida; 1938 Jan 1938

Advertisement Card: Fran Curran "The House Of Better Cigars" Jacksonville, Florida; 1938

Print Materials from the Richard Mette Collection

Frank' Curran 111 West Forsyth St. Jacksonville, Florida. Phone 3-9507. Cold Drinks, Candy, Magazines. On back: Tau Delta Tau Script Dance Friday, September 16, 1938. Women's Club. Blaine Sikes' Orchestra. 10' till 2. 99 cents per couple.


Calendar Card: Greenleaf & Crosby Co. Jewelers; 1928 Jan 1928

Calendar Card: Greenleaf & Crosby Co. Jewelers; 1928

Print Materials from the Richard Mette Collection

Calendar Card: Greenleaf & Crosby Co. Jewelers; 1928


Calendar Card: The Atlantic National Bank Of Jacksonville, 1925 Jan 1925

Calendar Card: The Atlantic National Bank Of Jacksonville, 1925

Print Materials from the Richard Mette Collection

Calendar Card: The Atlantic National Bank of Jacksonville, 1925


Notepad And Business Card: The Savoy Ice Cream And Candy Parlor; 1909 Jan 1909

Notepad And Business Card: The Savoy Ice Cream And Candy Parlor; 1909

Print Materials from the Richard Mette Collection

Compliments of the Savoy Ice Cream and Candy Parlor. When shopping, refresh yourself at the Savoy Ice Cream and Candy Parlor 109 Main Street, Jacksonville, Florida


Lodging Card: Room. 318 East Beaver Street, Mrs. N.L. Groben, Jacksonville, Fla; 1903 Jan 1903

Lodging Card: Room. 318 East Beaver Street, Mrs. N.L. Groben, Jacksonville, Fla; 1903

Print Materials from the Richard Mette Collection

Lodging Card: Room. 318 East Beaver Street, Mrs. N.L. Groben, Jacksonville, Fla; 1903


Hotel Lobby Card: Jacksonville, Florida Featuring Everett And Carleton House; 1890 Jan 1890

Hotel Lobby Card: Jacksonville, Florida Featuring Everett And Carleton House; 1890

Print Materials from the Richard Mette Collection

Hotel Lobby Card: Jacksonville, Florida featuring Everett and Carleton House; Bay Street; 1890


Advertisement Card: Hotel Marion On The St. John's River, Orange Park, Florida; 1890'S Jan 1890

Advertisement Card: Hotel Marion On The St. John's River, Orange Park, Florida; 1890'S

Print Materials from the Richard Mette Collection

Hotel Marion on the St. John's River, Now Open. A Delightful trip to a charming spot in Florida. Take New Yacht "Queen City" Capacity 150 passengers. Leaves foot of Hogan Street 10:30 a.m., daily returning arrives Jacksonville, 4 p.m to Orange Park 14 miles south of Jacksonville on the noble St. John's river. The Hotel Marion: Steam heated and electric lighted, will amply provide for your comfort and entertainment for a dinner, a day, or weeks, at VERY REASONABLE RATES. Engagements may be made by long distance telephone. You will be surprised and delighted and will consider this trip on …


Hotel Lobby Card: Jacksonville, Florida Featuring The Windsor And St. James Hotels; 1890 Jan 1890

Hotel Lobby Card: Jacksonville, Florida Featuring The Windsor And St. James Hotels; 1890

Print Materials from the Richard Mette Collection

Hotel Lobby Card: Jacksonville, Florida Featuring the Windsor and St. James Hotels; 1890. On back: Schneur's Curiosity Store, No. 2, St. George St., St. Augustine


Hotel Lobby Card: Jacksonville, Florida. Titled "Residence Street, Jacksonville" Dec 1881

Hotel Lobby Card: Jacksonville, Florida. Titled "Residence Street, Jacksonville"

Print Materials from the Richard Mette Collection

Hotel Lobby Card: Jacksonville, Florida. Titled "Residence Street, Jacksonville" 1882 and featuring Hotel Windsor and St. James Hotel