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A Swot Analysis Of The Lodging And Tourism Industry In New Orleans, Kristyn Williams
A Swot Analysis Of The Lodging And Tourism Industry In New Orleans, Kristyn Williams
Senior Honors Theses
The objective of this paper is to analyze the resiliency of the New Orleans lodging and tourism industry by conducting a SWOT analysis. A SWOT analysis is composed of four key parts: the internal influences that are the strengths (S) and weaknesses (W) and the external influences that are the opportunities (O) and threats (T). New Orleans is characterized by the ability to use its internal strengths to drive growth in its lodging and tourism market. The main internal strengths I identified were the city’s strong cultural identity, and destination attractiveness in both the convention and leisure markets.
However, New …