Business Commons^™

Bureaus And Beer: Promoting Brewery Tourism In Colorado, Shane Howlett

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beer, wine and spirits are three little words that make lots of people excited. Alcohol can be thought of as a necessity for tourists. In recent years, consumers are becoming more interested in the development and processes behind their favorite libations. This has spurred a new type of tourist; those that are interested in brewery tours, vineyard hopping, or enjoying a day out at their favorite distillery.

The beer industry has seen rapid growth expansion in the U.S. In 1980, there were roughly 100 breweries in the nation and today there are over 2500 (Brewers Association, 2013a). With the rapid …

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”

This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …

Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas, Nevada, is a renowned travel destination attracting tourists from all over the world. Gambling has been a dominant destination image of Las Vegas in the mind of both the national and international tourists, since the history and fast development of this city has always been related with the gambling industry. In more recent years, the business model of this city has gradually changed itself to a more complete tourist destination with mega resorts, high-end shops, amazing restaurants and incredible shows and etc. Las Vegas is now turning itself into an entertainment and business oriented travel destination along with …

A Guide To Event Promotion: Internet Marketing For A Live Musical Event In Las Vegas, Kelly C. Quinnan

UNLV Theses, Dissertations, Professional Papers, and Capstones

A global industry of festivals and musical events has evolved and developed rapidly especially since the late 1960’s starting with Woodstock. The industry continues today with large-scale multiple stage events that bring in over hundreds of thousands of people. Las Vegas is known by many as the city of entertainment, with world-renowned Cirque Du Soleil shows, poolside concerts at the Cosmopolitan, and the thriving Electric Daisy Carnival. The phenomenal growth of this industry coupled with increased consumer awareness and choice requires sustained development and expansion in the future. Concerts and festivals are unique events that attract audiences. Music-based events are …