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Full-Text Articles in Business
What Happened To Atlantic City’S Gaming Volume?, Toni Repetti, Soyeon Jung
What Happened To Atlantic City’S Gaming Volume?, Toni Repetti, Soyeon Jung
UNLV Gaming Research & Review Journal
Atlantic City casinos were hit by the 2007-2009 recession and the addition of legalized gaming in Pennsylvania at about the same time. Results of this study show the opening of the first three Pennsylvania casinos significantly decreased slot coin-in in Atlantic City while the legalization of table games and the opening of the fourth casino significantly decreased table games drop. After taking this into account, the recession had no significant effect on Atlantic City casino volume. To counteract decreased volumes, casino management needs to understand how much gaming volume they are losing to competition and how much to the recession.
The Finance And Marketing Dilemma: Do Promotional Allowances Actually Increase Revenue And Profits For Atlantic City Casinos?, Toni Repetti
The Finance And Marketing Dilemma: Do Promotional Allowances Actually Increase Revenue And Profits For Atlantic City Casinos?, Toni Repetti
UNLV Gaming Research & Review Journal
Casinos offer free items to attract new guests or to reward their loyal customers. Casino management and marketing personnel believe these promotional allowances are necessary to maintain customers and to increase revenue. Three regression models are run to determine if promotional allowances increase gross revenue, net revenue, and gross operating profit for Atlantic City casinos. Results show that with a $1 increase in promotional allowances there is a significant increase of $4.53 in gross revenue, $3.53 in net revenue, and $1.29 in gross operating profit. These results will help management better understand the effect of offering complimentaries to their customers.