Business Commons^™

Finding The Invisible At-Risk Player - Using Technology To Help Identify Customers Spending Beyond Affordable Limits, Tony Schellinck Dr.

International Conference on Gambling & Risk Taking

Abstract:

This session will highlight the value of a new EGM Affordability Model specifically adapted for changes in play due to COVID-19. Affordability of play has become a critical regulatory priority that is gaining greater traction worldwide as a gaming provider responsibility. The research presented here can inform a more sophisticated approach that is easy to operationalize, does not require a burden of proof on operators, and simultaneously yields greater results in identifying players spending beyond their abilities. The authors conducted research from 2014-2020, interviewing 10,500 regular electronic machine gamblers in land-based casinos in three countries administering the PGSI and …

Exploring The Effects Of Gamblification On Esports Betting, Cecilia Diaz Dr, Violet Justine Mtonga Dr

International Conference on Gambling & Risk Taking

Abstract:

There is a growing trend of gambling/betting organisations attempting to secure a position in the fast-growing and profitable sector of Esports by becoming an inherent part of the sports culture and its community of fans. This alignment is raising concerns due to the community lifestyle and consumption of experience intrinsic in sports/Esports (Gordon, Gurrieri, & Chapman, 2015).

Diffusion of gambling in society is triggered by digital/technological disruption on gambling and changing consumer behaviour and cultural trends. This environment offers innovative opportunities to experience gambling and “gambling-like” experiences online (King et al., 2010) with the extra incentive of ease of …

Rg Smart Gambling Machines: A Prevention Model To Respond To Risky Play In Real Time, Tracy Schrans

International Conference on Gambling & Risk Taking

Abstract:

In collaboration with industry, public health, and regulators, Focal Research developed an effective modelling process using player data and technology to identify and assist customers at-risk of having problems with their gambling. The system was originally designed using account-based player data to accurately assess play patterns. Complex algorithms scan the player data stored in an operator’s member data system, alerting operators to play behaviours typically observed among those scoring 8 or higher on the Problem Gambling Severity Index. During a live trial, the system was found to help staff interact with at-risk customers leading to measurable improvement in outcomes …

Skill-Based Gambling Machines: Consumer Attitudes And Capacity For Informed Choice, Sally M. Gainsbury, Kahlil Philander Ph.D., Georgia Grattan Ms

International Conference on Gambling & Risk Taking

Abstract

Skill-based gambling machines combine elements of video games (skill, social interaction, competition, achievement and progress) with the random pay-out schedule of electronic gaming machines (EGMs, slots, pokies, VLTs, FOBTS). These new machines are designed to be more engaging than traditional EGMs and specifically appeal to younger generations to address the aging EGM player base apparent in many international jurisdictions. Skill-based gambling machines are currently only legally-provided in a handful of U.S. states. International regulators have expressed concerns regarding the potential for machines to lead to harms due to players misunderstanding the extent to which skill can influence outcomes (illusions …