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Full-Text Articles in Business
Development Of A Student Ambassador Program, Heather James
Development Of A Student Ambassador Program, Heather James
UNLV Theses, Dissertations, Professional Papers, and Capstones
The need for colleges to explore alternative methods of increasing enrollment provides new opportunities and challenges in the quest to attract students. These challenges and opportunities can be addressed with the development of a Student Ambassador Program. This work presents the creation of an ambassador program consisting of current and former students who reach out to local high schools, career seminars, and industry related venues in order to both increase awareness of the program while also answering questions and being a point of contact for potential students. The implementation of the program involves a targeted recruitment strategy, coupled with training …
Market Feasibility Studies: Hospitality Decision Making, Kim Mangino
Market Feasibility Studies: Hospitality Decision Making, Kim Mangino
UNLV Theses, Dissertations, Professional Papers, and Capstones
The specific purpose of this paper was to create a teaching case, while analyzing data that was collected in an effort to determine whether or not the particular organization had achieved “excellence.” The resulting teaching case aims to be an additional resource in organizational behavior and mainstream business classes across the globe, as it provides an example of a highly successful company that is facing basic, fundamental organizational issues. Ideally, this research will provide readers with an avenue for scrutinizing major issues in the hospitality industry and potential solutions. The case is most appropriate for upper division undergraduates or graduate …