Business Commons^™

Lockheed Martin Strategic Audit, Trevor Deboer, Gunnar Lombard, Sam Nelson, Tj Taylor, Paul Wynegar

Honors Theses

Abstract

This case study explores Lockheed Martin, a global leader in defense contracting. Our team performed a strategic audit using the theories of strategic management. Our research was pulled from various sources, including Lockheed Martin’s website, SEC filings, related news articles, and relevant industry analysis. The goals of this case study revolved around collecting data and performing analysis to evaluate Lockheed Martin’s potential for competitive advantage in the airplane and parts manufacturing industry.

Some of the various analyses performed on Lockheed Martin include firm analysis, industry analysis, internal analysis, external analysis, competitive dynamics, business-level strategy, corporate-level strategy, and exploring their …

Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks

Honors Theses

This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …

A Strategic Audit Of A Company In The Alcoholic Beverages Industry: Anheuser-Busch Inbev, Ava Dunne, Patrick Malec, Andrew Shank, Elizabeth Foral, Hannah Rethmeier

Honors Theses

This strategic audit provides a comprehensive analysis of Anheuser-Busch InBev, the world's largest brewer. The audit examines the company's business model, competitive position, financial performance, and future growth prospects. It also assesses the impact of external factors such as changing consumer preferences, government regulations, and technological innovations on the company's operations. The audit identifies key strengths and weaknesses of Anheuser-Busch InBev, as well as potential opportunities and threats in the beer industry. Based on this analysis, the audit provides recommendations for strategic actions that the company can take to enhance its competitive position, achieve sustainable growth, and mitigate potential risks. …