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Deception In Cosmetics Advertising: Examining Cosmetics Advertising Claims In Fashion Magazine Ads / 化妆品广告中的欺骗:分析时尚杂志广告中的化妆品广告, Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson
Deception In Cosmetics Advertising: Examining Cosmetics Advertising Claims In Fashion Magazine Ads / 化妆品广告中的欺骗:分析时尚杂志广告中的化妆品广告, Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson
Department of Marketing: Faculty Publications
The FDA has only focused upon the physical safety of cosmetics and has ignored the significant reasonability of advertising claims. As such, the present article is intended to examine/ascertain the extent to which cosmetics claims contain deceptive content in fashion ads. Through a content analysis, the study reported herein revealed that cosmetics claims were not evenly distributed. To that end, the preponderance of the claims appeared to be described primarily by three categories (scientific, performance and subjective). The results also showed that more cosmetics claims were classified as deceptive than were deemed as acceptable. Close examination of these trends revealed …
Win Your Day: Mary Kay, Agency 345
Win Your Day: Mary Kay, Agency 345
College of Journalism and Mass Communications: Student Advertising Projects
EXECUTIVE SUMMARY The beauty market in which Mary Kay has succeeded for the past 50 years is changing. To ensure the continued growth of the Mary Kay brand, it is essential to create new relationships with the next generation of beauty product consumers and sellers. To do this, Mary Kay must connect to Generation-Y women and match their changing ideals of beauty. Above all else, findings show that Gen-Y women are passionate about what it means to be a woman today. As a group, they have diverse dreams and ambitions, but they share the same desire to be successful. They …