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Analyzing The Correlation Of The University Of Mississippi Football Program's Success And Financials With That Of The University And Local Businesses In Oxford, Mississippi, Courtney C. Schaeffer

Honors Theses

The purpose of this thesis is to look at Ole Miss athletic events, specifically football games, and the success and profit of local businesses in Oxford, Mississippi and the University of Mississippi. There are several existing studies analyzed in this paper that indicate a correlation between college football programs and the University and city revenues at several other colleges and universities across the country. A historical analysis of the University of Mississippi Athletic Department’s revenues and expenses, football attendance numbers, and University enrollment trends throughout the years 2015 to 2019 indicates how important football is to the University and its …